Enrique Pena Nieto is number one for the Partido Revolucionario Institutional (PRI) to the election for president of Mexico in 2012 Before he decided to run for president, he was the young governor of the State of Mexico from 2005 to 2011. While being related to several politicians, his political training and career commenced after completing a law degree from Universidad Panamericana and an MBA degree from Instituto Tecnologico y de Estudios Superiores de Monterrey.
Peña Nieto has been a member of PRI since 1984. He first worked as an instructor in PRI's Electoral Training Center before becoming Coordinator for the party's Parliamentary Group in the LV Legislature. He was Chairman of the Political Coordination Board of the same legislature.
He is no stranger to politics having been involved with the state government of Mexico from the 90's until 2002. While there, he was Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System In addition, he was a member of the National Institute of Public Administration and the Administrative Council for Decentralized Public Agencies.
Nieto worked as a political advisor to PRI. Everything he has done within the PRI organization has led up to this moment in time as a presidential candidate. His move from state government to presidential candidate has been seamless.
He knows the process well since he has already nominated candidates for the governorship of Mexico, in 2004. He came out ahead of other candidates such as, Guillermo González Martínez, Gustavo Cárdenas Monroy, Jaime Vázquez Castillo, Eduardo Bernal Martínez, Fernando Alberto García Cuevas, Cuauhtémoc García Ortega, Isidro Pastor Medrano, Enrique Jacob Rocha, Héctor Luna de la Vega and Carlos Hank Rhon. It wasn't until February of 2005 that he became the nominee for the governorship as a candidate of the PRI.
Voting was on July 3, 2005. He was a clear winner with 49 percent of the vote. He was sworn in as governor on September 15, 2005.
More than anything he wanted to change things in the areas of The environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation During his governorship, he was able to walk a fine line between the different factions within the party. He didn't forget to help his people who thrived when he was governor
His run for the presidency began when he finished his term as governor. Oddly, Senator Manlio Fabio Beltrones, his only opponent decided not to run. With Beltrone out of the way, Nieto had no one to stop him from obtaining the nomination.
Despite the mafia like rise to power, Pena Nieto is expected to be the next president of Mexico. He is waging political war with his own presidential polls against his opponents, Andres Manuel Lopez Obrador of the leftist PRD party and Josefina Vazquez Mota of the ruling party PAN. The Mexican people will decide the real winner on July 1 of this year.
The PRI hopes to regain the Presidency through this popular former governor of Mexico state. Enrique Peña Nieto claims to represent a new generation of politicians, unlike past dictatorial governments in his country. He expects to renew hope among Mexicans and urge them to build a better nation and a country of peace.
When you need some relevant information on how you can be successful in your endeavors, checking my site will help.
Wednesday, February 29, 2012
Monday, February 27, 2012
The Product of Culture by Steve Heyer CEO
It is wise to adopt a mutable concept of marketing, according to Steve Heyer CEO, to answer the shifting demands of consumers. These are bold words that were spoken by this visionary business leader almost a decade ago and people continue to refer to them today. Heyer's remarks on the topic were given some years ago in a gathering of executive officers of various advertising companies.
Heyer is actually the CEO of one of the biggest hotel companies in the world. There were several occasions where Heyer enlarged on what he had meant about finding innovative marketing approaches in the famous conference long ago. He claimed that he is not marketing rooms in hotels but entertainment and lasting memories.
In this approach, what is being sold is the experience itself. He said that the hotels had to work on selling experiences worth remembering. Heyer's innovation was in the lens through which he approached the subject.
He also emphasized the need to provide for the new powers of consumers nowadays. Nowadays we see that Heyer was right. And this is most apparent in the computer and digital industries.
The entertainment industry is also suffering from certain digital innovations impinging on their channels. Just for illustration, when software for musical piracy was introduced, the support from consumers was so overwhelming that the music industry almost immediately saw a setback in profits. Almost instantly, people were getting on board the pirate ship, so to speak.
There was pandemonium in the song-production business, Heyer noted. The circumstances had changed, Heyer said, and so should the methods of distribution as well as reproduction. Heyer said that even TV was no longer safe, and that new trends might well harm those in the industry.
What Heyer advocated was the shift from emphasis on the item to emphasis on the experiences associated with it. The idea behind the marketing for Heyer's hotels company is now that of entertainment that cannot be found elsewhere. Heyer's intent, obviously, is to market something that is even more in demand than lodging in the present culture: an experience.
To this end, Victoria’s Secret has been called on to partner with the hotels to produce The Limited Victoria Secret shows for exclusive viewing in the hotels. The Victoria's Secret shows command a good bit of attention, and only select guests of the hotels are allowed. Such shows how cultural marketing may be used.
Steve Heyer has also made negative remarks about a growing trend in the LA film industry: the insertion of brands in random shots. This is a meaningless practice, in Heyer's opinion. He also said this practice neither improves storylines nor enhances marketability of products.
Steve Heyer CEO used to head Coca Cola Ventures. It is from that time that we may take an example of what he means by properly contextualized brand "cameos". He very subtly and effectively placed Coca Cola glasses on the “American Idol” judge’s table.
When in search of relevant info about online marketing and business in general, checking my site will help.
Heyer is actually the CEO of one of the biggest hotel companies in the world. There were several occasions where Heyer enlarged on what he had meant about finding innovative marketing approaches in the famous conference long ago. He claimed that he is not marketing rooms in hotels but entertainment and lasting memories.
In this approach, what is being sold is the experience itself. He said that the hotels had to work on selling experiences worth remembering. Heyer's innovation was in the lens through which he approached the subject.
He also emphasized the need to provide for the new powers of consumers nowadays. Nowadays we see that Heyer was right. And this is most apparent in the computer and digital industries.
The entertainment industry is also suffering from certain digital innovations impinging on their channels. Just for illustration, when software for musical piracy was introduced, the support from consumers was so overwhelming that the music industry almost immediately saw a setback in profits. Almost instantly, people were getting on board the pirate ship, so to speak.
There was pandemonium in the song-production business, Heyer noted. The circumstances had changed, Heyer said, and so should the methods of distribution as well as reproduction. Heyer said that even TV was no longer safe, and that new trends might well harm those in the industry.
What Heyer advocated was the shift from emphasis on the item to emphasis on the experiences associated with it. The idea behind the marketing for Heyer's hotels company is now that of entertainment that cannot be found elsewhere. Heyer's intent, obviously, is to market something that is even more in demand than lodging in the present culture: an experience.
To this end, Victoria’s Secret has been called on to partner with the hotels to produce The Limited Victoria Secret shows for exclusive viewing in the hotels. The Victoria's Secret shows command a good bit of attention, and only select guests of the hotels are allowed. Such shows how cultural marketing may be used.
Steve Heyer has also made negative remarks about a growing trend in the LA film industry: the insertion of brands in random shots. This is a meaningless practice, in Heyer's opinion. He also said this practice neither improves storylines nor enhances marketability of products.
Steve Heyer CEO used to head Coca Cola Ventures. It is from that time that we may take an example of what he means by properly contextualized brand "cameos". He very subtly and effectively placed Coca Cola glasses on the “American Idol” judge’s table.
When in search of relevant info about online marketing and business in general, checking my site will help.
Subscribe to:
Posts (Atom)